Latest Information

Work with ACE’s

Selling to Architects, Consultants, and Engineers (ACE) is somewhat of a misnomer, as they don’t...

Why Gravitas

In the ACE, A&E, and AEC world, gravitas isn’t just about being the loudest voice...

The Long Game

Imagine the game begins at the 20-yard line. You’re in possession, full of potential, but...

The Future is Division 25

Most buildings are a paradox. They look modern, sleek, and advanced on the outside, but...

Rule of Three

Today I was talking to a colleague who reminded me that people may not act...

Revenue by Influence 

When the terminology “influencer” is used these days, the first connotation is of a younger...

Project Phases

This process is usually broken down into seven phases to provide order to the project...

Mindset Shift

Selling to ACE, A&E, or AEC customers requires a mindset shift: they don’t actually buy...

Lunch & Learns

A Lunch & Learn is an invaluable tool for engaging with architects, consultants, and engineers...

Lone Wolf

Picture this: you’re a one-person powerhouse, tasked with the colossal mission of running an ACE...

Is AI Replacing the Spec Writer?

Of late, there is a lot of talk about how AI will, and is, affecting...

Investing Time

Building relationships with ACEs, A&Es, and AECs is like planting seeds in fertile soil, it’s...

Get the Budget

This is an area that’s often neglected at best and completely overlooked at worst. If...

Further Reading

If you’re reading my book, you’ve already begun a journey into the art of selling...

Division 28

As of the last CSI update that I have dated January 2022, the Construction Specifications...