Revenue by Influence
When the terminology “influencer” is used these days, the first conigtation is of a younger person on TicTok or a celebrity on YouTube or Instagram. True, those people such as Mr Beast,Joe Rogan, and Paul…
Further Reading
If you’re reading my book, you’ve already begun a journey into the art of selling that revolves around understanding your audience, speaking their language, and building trust. To complement and deepen your mastery of these…
Why Gravitas
In the ACE, A&E, and AEC world, gravitas isn’t just about being the loudest voice in the room, it’s about being the most credible. This is a community of professionals who live and breathe precision.…
Best Practices
Selling to architects, engineers, and construction professionals isn't about pushing products, it's about becoming an indispensable partner in their creative process. These professionals are meticulous, detail-oriented, and deeply invested in the integrity of their projects.…
Mindset Shift
Selling to ACE, A&E, or AEC customers requires a mindset shift: they don’t actually buy your products. Instead, they specify them. This distinction is crucial. These professionals’ architects, engineers, and contractors don’t typically make purchasing…