Is AI Replacing the Spec Writer?
Of late, there is a lot of talk about how AI will, and is, affecting certain areas of the A&E community. The first area that I believe will be affected is around the writing of…
Revenue by Influence
When the terminology “influencer” is used these days, the first connotation is of a younger person on TikTok or a celebrity on YouTube or Instagram. True, those people such as Mr Beast, Joe Rogan, and…
Mindset Shift
Selling to ACE, A&E, or AEC customers requires a mindset shift: they don’t actually buy your products. Instead, they specify them. This distinction is crucial. These professionals’ architects, engineers, and contractors don’t typically make purchasing…
Be The Director
An ACE program director isn’t just a manager, they’re a visionary, a connector, and a catalyst for impact. They must balance strategy with execution, blending technical knowledge with the ability to inspire trust and collaboration…
Work with ACE’s
Selling to Architects, Consultants, and Engineers (ACE) is somewhat of a misnomer, as they don't directly make purchases. Instead, they serve as the key decision-makers, guiding the direction of the project and determining the resources…